All Posts Tagged With: "consumer"

Like millions of other people out there, I love gadgets in all shapes and sizes!

Just looking around my desk, I’ll sprout off a few that I own: a coffee mug that is 100% leak-proof (you press a button to take a sip, then release it to seal it back up), a voice-controlled alarm clock from Germany, a pair of polarized sunglasses that allows me to see right through the water while I’m out fishing, and a famous maker’s multi-tool that has more features than I’ll ever use in a lifetime. I have to admit, I’m a sucker for a good design, so I thought I’d return the favor …

So, you have a hot new idea for something that hasn’t been created yet – one that people will come to know as a household name (ex. think about the ones you can’t live without around your home for a moment)? If you’re answering “yes” to this question, you’re not alone my friend. Each year, creatively smart people all around this globe are trying to develop and mold their ideas into future commercial success. So how are you going to turn your great idea into a multi-million dollar business amongst all that competition? Well, I sure hope you don’t get suckered in by the scam artist invention companies … Continued

FYI: If you never saw Talladega Nights, the following will sound like either gibberish or gobbly gook!

This article is dedicated to a white trash loner who knew a thing or two about successful marketing strategies! Ok, he also knew about abandoning his responsibilities, and adopting some transient ways, but he definitely tried to introduce this once piece of sage advice into his son’s young, “perhaps” less-than-fragile mind (before he was hauled away in the back of a police cruiser [while kicking and screaming]): FIRST PLACE IS THE ONLY PLACE! Now, I hate to agree with anyone who’s most of the time hopped up on peyote, but this is the reality “cross” that all corporate entities (big or small, or anywhere in between) have to bear. Keep this in mind if you’re thinking about a start-up company!

Timing is everything if you want the fickle public to place you on a pedestal, and being the first to market would seem like a logical way to secure your dominance in the marketplace (if it doesn’t, someone needs to pick up a few marketing courses). Most of the time, the second guy is regarded as a copycat (as they should be) and are doomed to fail eventually.

There are three distinct advantages to being first in the minds of your consumers: Continued